Retail and travel
KruidvatSurprise trips: booking without knowing where to
For Kruidvat's surprise trips we worked on the online side: buying a voucher, redeeming it, entering preferences and only later finding out which European city you are going to.
- Sector
- Retail and travel
- Focus
- Redemption flow · peak traffic
The challenge
With a surprise trip you buy a city break without knowing the destination. Redeeming it had to be as easy as a normal booking, and the suspense had to last until shortly before departure, also when the promotion drew a lot of visitors in a short time.
Our approach
- 01Built a redemption flow: enter the voucher, choose the travel period and pick four preferred departure airports.
- 02Passed the details to the tour operator, which assigns the destination and flight based on availability.
- 03Set up the reveal: about a week before departure travellers hear which city they are flying to, from which airport and at what time.
- 04Prepared the platform for the peaks around the launch of the promotion.
Outcome
A surprise trip you redeem online like a normal booking, with the destination kept as a surprise until a week before departure.
Contact
Tell us who you are looking for.
An introduction takes half an hour, online or at our office in Amsterdam. In the chat we usually reply within a few minutes.