Retail
AholdTaking events into account when forecasting store traffic
Commissioned by Respons, we built an API for Ahold to load event data, so that traffic and load per store can be forecast more accurately.
- Client
- Respons, for Ahold
- Sector
- Retail
- Focus
- API · traffic forecast
The challenge
A concert, a match or a market nearby can make a store much busier at short notice. Ahold wanted to include such events in its forecasts of traffic and load, but that data did not reach its systems by itself.
Our approach
- 01Built an API that loads event data and links it to stores by location and date.
- 02Delivered the data in a form the per-store forecast of traffic and load can use directly.
- 03Built and delivered for Respons, within their project approach for Ahold.
Outcome
Stores know in advance when an event nearby will make them busier, so planning and staffing can be adjusted.
Contact
Tell us who you are looking for.
An introduction takes half an hour, online or at our office in Amsterdam. In the chat we usually reply within a few minutes.